Hillcrest is a Real Estate Investment Group based in Southern California. The client has a clear idea who their target audience is. We helped the client come up with the project name along with the brand identity.
We decided to use Hillcrest as the name of the project. The logo is a combination of a letter ‘H’ and a building in perspective. Using black and dark grey as corporate colors, the logo manifests strength and sophistication, traits that our client wished to stress.